Workshops and Programmes

How much more successful could your organisation be if everyone was 'pulling in the same direction' to live and deliver your brand promise and customer experience?

Would you like to make an impact on your business by getting improved results from your sales and marketing activities, and generate more referrals, positive publicity and leads, without having to spend any more to get them?

What would happen if you could improve the whole customer experience, your customer relationships, reputation and image at the same time?

Carolyn can help you to achieve all these things. Combining her experience and expertise with her unique "THINK Marketing" Methodology, her workshops and programmes will inspire changes in attitudes and mindsets. They will challenge existing attitudes and ways of working. They will provide practical tools to make changes happen, and help you to achieve Whole Organisation Marketing and the enviable reputation you want and deserve.

Carolyn's sessions are interactive and fun, applicable to any industry, and can include points relevant to your organisation.

Marketing - Whose Job is it Anyway?

No matter how much good marketing your organisation is doing, whether that is by the marketing department, your CEO, directors and senior managers, or by sales and business development teams, if people in the rest of the organisation are not living and delivering your brand promise and customer experience, and positively supporting those activities, you're going to be developing different standards of customer relationships, image and reputation. If they're also not proactively promoting themselves and your organisation in everything they do, then you're never going to be as successful as you could be.

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Programme version of Marketing - Whose Job is it Anyway?

This is the extended 'Marketing - Whose Job is it Anyway?' programme for managers and team leaders. In this we'll go into greater depth to cover their wider levels of responsibility for Whole Organisation Marketing to ensure it permeates throughout your whole organisation. We'll explore how to engage your people better with your organisation, and keep them inspired and motivated to live your brand and customer experience. The programme will also include personal development techniques to increase success.

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Raising Your Game

Often, a major factor preventing an organisation having the image, profile, reputation and success it could, is that individual teams and functions are not pro-actively managing their own image and reputation. Nor are they pro-actively marketing themselves to increase their success on a team level with internal and external customers and partners.

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Customer Relationships - From Pain to Pleasure

Why is it that we like some customers and not others? Why is it we seem to get on so easily with some and not others? This probing workshop is about getting to the root of your customer and partner relationships, and helping you to understand your customers better, in order to improve relationships with them.

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One Step Beyond - Exceptional Customer Service

With increased market competitiveness, organisations have to find ever more innovative ways to get themselves noticed, build their reputation and be remembered - for all the right reasons. Often, customer care is the best way and sometimes the only way a department/team and organisation as a whole can differentiate itself. This is why you have to be fantastic at it and go beyond 'normal' levels of customer service to stay one step ahead of your competitors.

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Who's Looking At You? - Personal Promotion Management

In work or out of it, how much is the way you’re marketing yourself, and the image and reputation you’re creating, affecting how successful or not you are in life? How often do you come away from an important meeting, job interview, negotiation, event or any situation where the outcome is really important to you, thinking, 'if only that had gone better'.

Whatever the encounter is, if the outcome matters to you, or you need to impress, or it's one of those milestone events when the impression you leave people with could make a difference to the rest of your life, how you market yourself could make all the difference.

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