"The workshop was highly interesting and the way Carolyn ran the course was excellent. Realising now that we too, as the finance team, can do things to improve our image both internally and externally was a revelation."

Helen Roberts
Finance Manager

"Carolyn's workshop enabled me to see how we could change the perceptions of customers and gave us some easy hits to enable us to do this straight away. I thought it was highly interesting and the way Carolyn delivered it was excellent - she's a natural!"

Karen McDowall
Operations Manager

Image is everything!

Imparting new skills is always rewarding. Just be selective in which ones.

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Workshops and Programmes

Marketing - Whose Job is it Anyway? (Extended programme)

The programme consists of 4 half-day sessions which can be spread over several days.

Session 1

Whole Organisation Marketing
What it is, why it's important and what it means for your organisation. The impact on customer relationships and reputation, and exploring what's happening in your organisation.

Session 2

Whole Organisation Marketing Strategies & How to Implement Them
Systems and methods to put Whole Organisation Marketing into practice. How to improve your customer relationships, image and reputation. Looking at what needs to change and practical ways to make improvements happen.

Session 3

Managing & Motivating the Whole Organisation Marketing Environment
This will provide personal development techniques to manage change for you and your people and set image and improvement goals. It's about making improvements happen and keep happening.

Session 4

Developing & Managing Customer Relationships & Reputation
How to make the most of relationships with your existing customers. How to ensure that opportunities aren't missed to improve your reputation and image, get great referrals and grow your customer base.

As a result of the programme, people will:

Understand the full extent of Whole Organisation Marketing
Understand and identify the ‘key image impact' aspects of your organisation
Learn to put themselves ‘in customers' shoes' and understand the wider and long-term effects of poor customer experiences
Know where and how to take responsibility for Whole Organisation Marketing
Know how to market themselves more effectively, take control of image and improve customer relations
Identify the specific problem areas within your organisation and how to turn them around
Understand how to drive forward changes and keep improvements happening, whilst at the same time making their jobs and those of their teams more rewarding too
Learn about personal development techniques that will enable them to successfully implement Whole Organisation Marketing and improve their own skills
Learn how to meet customers' and stakeholders' expectations, nurture customer relationships, keep them coming back for more and make them your best sales people
...and much more

To discuss this programme further, contact Carolyn

Extended programme - Whose Job is it Anyway?